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What does ikigai mean?

The concept around which we have decided to centre our business and our way of life is "ikigai", which is a Japanese term for one's reason for being or what makes your life worthwhile. Ikigai is where what you love doing meets what the world needs, what you're good at and what you can be paid for. It is when working doesn't feel like a chore and you are fulfilled and happy.



The ikigai we have found is to provide a holistic support to expecting persons during pregnancy, birth and the postpartum period. In this modern Western society, we have strayed so far from the supportive community and village-type childbearing environment we come from as humans, that this time in people's lives has become increasingly and unnecessarily hard. At Ikigai Life Services we aim to bring the Village back to you with prenatal and postpartum yoga, birth doula support, placenta encapsulation and postpartum doula support. We do not promote any specific way of birth or support or childcare - We strive to support birthing families however they choose or need in a neutral, non-judgmental way.


Thank you for taking the time to read about our ikigai, we hope to see you soon.

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